One of the fastest launches in Nestle’s history, our team acted quickly to build a gym in our photo studio, capture over 200 images with 2 models for launch. We also captured over 50 social first video clips. From all of that, we developed 3 paid videos for Meta and TikTok internally. Together with our agency partners, we also developed 6 other paid ads for a full-scale launch. We also supported the launch with CRM communications and a how-to video on both web and Amazon. I art-directed all videos and shot all footage, working on set with our photographer and models.