Garden of Life
Back to the Garden - towards the end of 2025 and into 2026, we did a complete overhaul of both our social content strategy and our social visuals. Leaning into the garden of our logo and the natural elements of the ingredients many of our products are made of, we shifted to make that clear across all social channels. Content types include elevated memes, content that focuses on nature, and highlighting the real ingredients in our products.
2025 Test + Learn
While the brand was in between campaigns, we took this as a learning opportunity to test different pieces of content and learn about our audience. The results of this impacted our 2026 social strategy.
Metrics
Slowly testing and learning what type of content performs well across Garden of Life IG + TikTok. Testing different content types to use to align future content strategy.
Increase follower count, engagement, and reach month over month across both TikTok and IG since starting on the account in Feb of 2025.
