2026 Hydration for Hard Things
In late 2025 into 2026, the brand took a new approach - to be the hydration for hard things: the marathon runners, the trail runs, dirty, sweaty, rainy miles. We want to keep those people hydrated. Our organic social needed an overhaul. Working with a mix of creators and internally produced content, this is where all our focus will be in 2026. This also includes a focus on our 2026 innovation, New Nuun Energy.
Nuun wants you to live life more hydrated so that you're ready for anything. Because anything can happen after Nuun! Through that a full funnel campaign was launched across paid, organic social, email, e-comm and beyond. We updated our look and feel as well as our tone across channels to bring the fun back to Nuun.
Organic Social
On organic, we try to bring in elements of the campaign by showing different activities and ways to muuv. We also have fun by tapping into relevant trends, memes, and runner content that resonates with our audience.
Paid Media
Performance media across Meta, TikTok & Google that’s a mix of promotional content, product launches and evergreen advertising.
E-comm & CRM
Updated both channels with new imagery to match the campaign and create consistency across channel.
